Funds spent: £74,232
Funds raised: £117,938
Backers: 4,124
Days to go: 20
Rings to make: 4,412
KS Comments: 179
KS Messages: 712
Direct Emails: 187
Edits to KS campaign: 84
TV Interviews: 1
Radio Interviews: 4
Blog / Printed Press Interviews: 3
Meetings RE Sales: 12
Iterations of product: 827
Youtube Subscribers (NFCRing): 293
Youtube Subscribers (johnyma22): 100
Youtube Views (NFCRing): 14,000
Youtube Views (johnyma22): 112,042
Videos from third parties demoing item: 3
Links in from external sources: 37
Articles / Blogs discussing NFC Ring: 181,244
NFCRing.com Unique Views: 16,429
BuySellAd impressions: 2,285,676
BuySellAd CTR: 0.03%
Flights Booked: 12
Trains Booked: 4
Major issues:
* KS Failed payments
* Prototype delays for TV Interview
* Lack of Performance from Buy Sell Ads – 0.03% Avg Click Through…
* Lack of time to write or share anything.
Notable Awesomeness:
* ROI from Reddit Ads.
* Lots of supportive tweets
* Lots of supportive press/media
* Lots of support and positive reviews from people who got demo rings.
Further Kickstarter stats so far:
Direct traffic (no referrer information) External 924 21.95% £25,938
Technology (Discover) Kickstarter 556 13.51% £15,962
nfcring.com External 396 9.48% £11,197.68
reddit.com External 284 7.29% £8,612.10
androidpolice.com External 165 4.03% £4,766.50
Search Kickstarter 167 3.89% £4,588